One thing we all can agree on is that product packaging is still as relative as it was 10 years ago.
Even when you sign up for a subscription box, you know that the goods will arrive in a box and allow you to indulge in a customized unboxing experience and not the other way around. This shows that packaging is clearly the first aspect of a brand that we come across before anything else.
The same holds true for soap bars. The way your custom soap packaging feels and gives the first and most valuable impression determine the faith of your brand and product. If your custom soap boxes fail to leave a good first impression or won’t live up to customers’ expectations in terms of quality, texture, or material, you will end up with zero buyers.
So if you want to stand out, it’s essential to invest in quality and greener packaging solutions. Nowadays, people don’t just want to buy good products they also want to purchase from brands that use sustainable packaging to curb their carbon footprint.
That’s why sustainable custom soap packaging has become the hottest new trend in 2020. Here are some unique benefits of embracing green soap packaging.
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Biodegradability and Compostability
Biodegradability and compostability are the most important aspects of sustainability. Why? Once you have unpacked the product, you can throw it away without any qualms as it will decompose into nature. Environment-friendly packaging is also better because it is made out of recycled material which costs less and also reduces your dependency on natural resources.
Meaning, sustainable custom soap box packaging helps you achieve your financial as well as environmental goals. The versatile packaging solution can also be repurposed and reused. For this reason, buyers are more inclined towards greener packaging boxes.
In fact, 78 percent of the shoppers between the age of 18-27 believe that they feel positive about a product that comes in biodegradable packaging.
Minimalist Design with Significant Impact
This can go a long way because minimalist design not only showcases and protects your product well but also takes up less space during storage and transportation. Something that makes a sustainable custom soap box more cost-efficient and lucrative than other packaging solutions. Wondering how?
Well, the worst thing about horrible packages is that at least 50 percent of them don’t keep the contents intact. As a result, the product is either forcefully stacked in the box or the more than one product can be easily placed in them. Resultantly, your products either get damaged or occupies more space during transportation that significantly increases your shipping cost.
This makes soap packaging an ideal solution for manufacturers. When you know the exact shape and size of your product it becomes relatively easier to carve packaging to your liking and ship your products safely without bearing the additional cost.
In today’s ferociously competitive market, customers are always on the look for the next big thing, and sustainable packaging is one of them. If your small independent brand has a chic and sustainable packaging, you are quite likely to gain traction. Small businesses embraced this truth and are flourishing at a rapid pace since they are aggressively investing in sustainable packaging.
In contrast, established businesses are struggling to catch up with them because they are persisting with traditional packaging options. Consequently, they are unable to spread the message of sustainability that is swiftly attracting customers in large numbers. This is how smaller companies are using sustainable packaging to outshine their competition.