In cyberspace, it is just as useful to abide by the rules as with face-to-face communication – although these rules themselves, of course, are different.
This will make your stay on the Web more comfortable and secure for both you and others, as well as increase your chances of making friends and not making enemies. Therefore, businesses have an important role to play here while expanding their target market.
Getting an Email marketing agency onboard to help with email marketing is wise way to go. But you got to maintain your goals and have clear communication so you achieve your marketing goals and conversion goals too.
Here are (with minor reductions) seven points to which he suggests paying attention.
- WATCH YOUR STYLE
Formality emails are somewhere between text messages and traditional letters. Obviously, emails to a potential employer or business partner must be formalized, that is, written concisely and correctly. In e-mail correspondence, abbreviations specific to text messages should be avoided. Before sending a letter, check if grammatical errors have crept into it.
- CHOOSE THE RIGHT TREATMENT
Think carefully about what kind of treatment is acceptable to use in electronic correspondence. What is suitable for communication between friends is completely inappropriate in a letter to a potential employer or director of the school in which your children study.
- WRITE IN LOWER CASE
Do not write emails in CAPITAL LETTERS. It resembles a cry and can be regarded as unacceptable rudeness.
- NEVER WRITE EMAILS IF YOU ARE ANGRY OR UPSET
In this state, people are not able to think logically. Temporary insanity is very clearly reflected in the text of the message. If nevertheless for some reason, you need to write, do not send the letter immediately, but postpone it for several hours.
After you calm down, come to your senses, re-read again, and think about whether to send it. If it is necessary, make the necessary corrections to it. By sending a letter written in passionate terms, you run the risk of aggravating the conflict, which could have been resolved by itself if you had simply kept silent for a while. A hasty manifestation of aggression and malice precludes this possibility.
- CHECK TO WHOM YOU SEND THE LETTER
Before sending, once again check whether you are sending the letter to the addressee. Many awkward situations could have been avoided if the sender had made sure that he was sending a letter to the one who needed it, and not clicked the “Reply to all” button.
- REMEMBER: EMAILS ARE STORED FOR A LONG TIME
The letter is kept in cyberspace forever or at least months and even years. Once on the Web, it can live its own life, repeatedly sent, copied and archived. Due to these technological advancements, we are closing in on having digital footprints. That is why we need to be careful. Therefore, each time you send a message, think about what it will be like if it becomes available for viewing to everyone, and for a long time. You may not be sending it.
- CAUTION WITH THE ATTACHED FILES!
Never open attachments to letters unless you are sure you know who sent them. Email addresses are sometimes stolen from their rightful owners and used to send viruses to people in the contact list. Such a letter seems quite safe, although in fact it was sent from a hacked address. In general, for security reasons do not open messages if this is not necessary. It is recommended to use anti-virus and anti-spam protection systems.