Gaining a position on the search engine is the biggest challenge for any website. The same applies to eCommerce based companies and it is quite important for any online retailer to gain the desired position on the web world. It is because the incoming customers to any ecommerce company depend on its ranking only. The eCommerce development company in India is in a rush to gain their desired position in the internet world.
However, the only solution to gain the ranking on the SERP is SEO. The E-commerce website SEO service could be like a boon for online retailers. In this blog you will know about the tricks which could play a vital role in gaining the rank of the ecommerce website.
Ecommerce keyword optimization:
The first and most important thing is that you must optimize the website using the targeted keyword. Always research those keywords which are highly relevant to your business. For this purpose, you could also use some tools like Moz’s keyword tool and Google Adwords tool. Additionally, you must use a long tail keyword for this purpose.
Always check out what keywords your competitors are using. Which keywords they are focusing on for their ranking? For this purpose you could use the Moz tool. Look and choose those keywords which have high volume and low difficulty. Also look out for those keywords which are relevant to your main keywords but never neglect its search volume and difficulty at any cost.
Analyze the competition:
After having a full keyword research, the next job in an E-commerce website SEO service is to analyze your competitors. This step is helpful for gaining the idea about the contents which other websites are using. In this case, do not only look out for the ecommerce websites, but also look out for the blogs.
Linking is an important part of your SEO. Make a good inbound linking in your websites to gain the traffic and retain the visitor on your site for the longest time. On the other hand, you must be sure that there should be no broken links in your website. From time to time you must check out the spam score and links on your site. This will ensure that the good impact of your site will be there on the SERP. Remember that Google could suspend your site if you do not follow its guidelines.
Ecommerce websites are larger as compared to any other websites. In that case it is important for you to keep your navigation simple and user-friendly. Too much complicated and deep rooted pages could give out a bad impact on your visitor. Since no one is interested and has enough time to reach each and every corner of your site. Keep your site simple and accessible for your user.
Check out the site errors:
After availing the best E-commerce website SEO service, the next step is to audit your site and check out for the shortcomings. After performing the manual testing of your site, you must use tools to check out links, CSS, images and content from an SEO perspective.
You must give special attention to your site’s loading time. If your site is taking more than 3 seconds to load, then there might be a chance that your visitor could leave and this could lead to a hike in bouncing rate.
In today’s time every person is depending on the mobile device. As compared to a laptop or desktop, more users are spending time on their mobile devices. This is the main reason your website must be optimized and compatible for mobile devices. This gives rise to more and more new customers to your ecommerce business. Keep it in mind that usability is an important factor and this could lead to break or make your ecommerce business.
More ecommerce SEO tips:
Besides just availing eCommerce website SEO service, you must keep little more things in mind to bring your ranking on the level. These points are as follows.
Add strong keywords in your product description. The description should be written in a lucid way so that a user could understand it properly.
Focus on the quality of your product image and videos because it leaves a special impression on your users mind.
Put keywords in the title tag, product reviews, product categories and title tags.